The Advertising Producers’ Club operates on the basis of the KPR Code, which is binding for all member studios. The Code formulates values which drive the associated studios, defining the general objectives of the organisation, as well as regulating formal aspects related to its functioning. The highest authority of the Club is the General Assembly of all members. Responsible for the implementation of current Club strategy is the Management Board, comprising of three representatives of member studios and the Club Director, who does not directly represent any of the studios nor is formally related to any of them. Such a structure allows to maintain the impartiality of the organisation and of all its activities.
The Advertising Producers’ Club is a section of the SAR Marketing Communication Association (SKM SAR), which brings together companies dealing with professional marketing communication.
The Advertising Producers’ Club is a member of the Commercial Film Producers of Europe, a federation bringing together European commercial film producers trade organisations.