Presented here are results of the survey of commercial film producers’ activity for 2017. The KPR membership of seven experienced production houses provided an opportunity to take a closer look at the production market and to attempt to answer basic questions relating to their activity. The studied production houses are significant players shaping the Polish market of advertising production. This unique study sample allows for the results to be applied to the remainder of the market.
The objective of the study was a presentation of the image of the Polish market of commercial films and a recognition of basic outlined trends. Aspects which the study was to clarify are related to the market size, effectiveness of producers in tenders, contractor structure, and production size.